cookie icon
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.


G2S Business Development Coaching for Professionals.

The G2S (Global to Specific) Business Development Coaching Program from is a powerful short-medium term intervention that helps any business expert (lawyer, accountant, consultant or technical specialist) develop the mindset, focus and skills to be a successful fee earner and deal maker/closer for their businesses. 
Book Coaching Test Drive

Monetise your non-billable hours into new clients and revenue.

This 8 x 60 minute coaching sessions over 4 months gives you the confidence, the framework, the clarity, support and accountability to move seamlessly from being an expert in your profession, to being a successful and profitable influencer and deal maker/closer in your market. 

The program coaches you to develop and deliver on at least two key, measurable, business development objectives during the course of the program. 
Book coaching test drive
Program outcomes

The G2S Business Development Coaching Program helps you develop some or all of the following:

Book a Coaching test drive
The mindset, motivation and confidence of being a Highly Trusted Advisor and the 'go to' person to your clients and customers.
The ability to create messages that gain the attention and the interest of potential clients and customers. 
The networking skills that helps them create 30 plus new prospects every year interested in hearing what they have to say, by being in the room or online.
The skills to recognise, adapt and influence different customer and client personalities.
The confidence and the ability to successfully manage meeting outcomes, overcome objections and close more deals.
The skills and the confidence to create and deliver successful business pitches and presentations. 
We've helped other, just like you

Here's what our clients are saying:

Seán's coaching and guidance was a huge help to me. The skills and techniques which he taught me enabled me to achieve tangible benefits by making simple and repeatable changes in my approach to business development. It has allowed me to grow my practice in a much more focused way.
Micheál Mulvey
Legal Director, Corporate at DLA Piper
I’ve met Sean via a training course from an ex-company a few years ago. I started my own company in 2020 and needed assistance in sales/marketing myself in today’s digital/video environment and personal business goals. Working with Sean Weafer on my own business development has been an extraordinary and rewarding experience. He’s helped me strengthen my networking tools and assisted me with my business plans that already has paid its dividends back. It was a pleasure working with Sean and I would definitely recommend working with him to enhance your positive traits and strengthen your weaker ones!
Alex Vilchez
Independent Director / Funds Consultant, Luxembourg
I have worked with Sean over the last 6 months as part of his G2S Leadership Coaching Programme. My time working with Sean has been transformative in terms of developing my goals, objectives and leadership skills. I’ve set goals/objectives with clearly defined action plans to help achieve those goals over the last number of months. Sean provided me with clear advice and additional practical skills to help drive new goals and objectives. As part of the process I have also further developed my existing leadership communications and influencing skills. I would highly recommend Sean as a “trusted advisor” and leadership coach and look forward to continue working with Sean into the future.
Keith Doyle
Audit Partner at PKF O'Connor Leddy & Holmes Limited
I would highly recommend Sean to a professional services firm looking to build and foster a team of influencers. Sean has an innate ability to introduce and engrain intuitive and very effective tools which can quickly and easily be brought into your discussions with both external and internal customers. He reveals his proven techniques of effective networking through to influencing and rapidly enables you to focus on your customers real needs and transform your firms assumed differentiators into compelling messages for a customer. Not only was the coaching insightful and extremely relevant, Sean's style also made it very enjoyable!
Gary Mullane
Partner at BearingPoint | Insurance | Analytics & AI

As well as the personal coaching, you also get unique coaching collateral such as:

Book a coaching Test Drive
an Image of your Chief Sensei, Sean Weafer

Meet your coach, Sean Weafer.

The Global to Specific (G2S) Coaching System was designed  in 1997 by Sean Weafer and Dr. Denis Waitley. Dr. Waitley is an American behavioural psychologist, coach and advisor to the NASA moon landings and a renowned author and speaker on human potential. 

Sean Weafer is the author of ‘The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age’ and ‘CASH Coaching As a Side Hustle’. 

He is an international leadership and sales enablement coach, a respected trainer in leadership communications, coaching/mentoring and sales/business development having worked with many global firms and is a certified Marshall Goldsmith leadership coach.
Book coaching test drive