cookie icon
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Global to Specific (G2S) Sales Coaching

The G2S (Global to Specific) Sales Coaching Program from Sean Weafer is a powerful intervention to help any business owner, technical sales professional or practice professional (lawyer, accountant, consultant or technical specialist) develop the mindset, focus and skills to be a successful fee earner and deal maker/closer for their businesses. 
Book Coaching Test Drive

Find, Win and Retain More Clients.

This 8 x 60 minute coaching sessions over 3-4 months gives you the confidence, the framework, the clarity, support and accountability to move seamlessly from being an expert, to being a successful and profitable influencer and deal maker/closer in your market. 

The program coaches you to develop and deliver on at least two key, measurable, business development objectives during the course of the program. 
Book coaching test drive
Program outcomes

The G2S Sales Coaching Program helps you develop some or all of the following:

Book a Coaching test drive
The mindset, motivation and confidence of being a Highly Trusted Advisor and the 'go to' person to your clients and customers.
The ability to create messages that gain the attention and the interest of potential clients and customers. 
The networking skills that helps them create 30 plus new prospects every year interested in hearing what they have to say, by being in the room or online.
The skills to recognise, adapt and influence different customer and client personalities.
The confidence and the ability to successfully manage meeting outcomes, overcome objections and close more deals.
The skills and the confidence to create and deliver successful business pitches and presentations. 
We've helped other, just like you

Here's what clients are saying:

Seán's coaching and guidance was a huge help to me.

The skills and techniques which he taught me enabled me to achieve tangible benefits by making simple and repeatable changes in my approach to business development. It has allowed me to grow my practice in a much more focused way.
Micheál Mulvey
Legal Director, Corporate at DLA Piper
I’ve met Sean via a training course from an ex-company a few years ago. I started my own company in 2020 and needed assistance in sales/marketing myself in today’s digital/video environment and personal business goals.

Working with Sean Weafer on my own business development has been an extraordinary and rewarding experience. He’s helped me strengthen my networking tools and assisted me with my business plans that already has paid its dividends back.

It was a pleasure working with Sean and I would definitely recommend working with him to enhance your positive traits and strengthen your weaker ones!
Alex Vilchez
Independent Director / Funds Consultant, Luxembourg
I have worked with Sean over the last 6 months as part of his G2S Coaching Programme. My time working with Sean has been transformative in terms of developing my goals, objectives and leadership skills.

I’ve set goals/objectives with clearly defined action plans to help achieve those goals over the last number of months. Sean provided me with clear advice and additional practical skills to help drive new goals and objectives.

As part of the process I have also further developed my existing communications and influencing skills. I would highly recommend Sean as a “trusted advisor” and coach and look forward to continue working with Sean into the future.
Keith Doyle
Audit Partner at PKF O'Connor Leddy & Holmes Limited
I would highly recommend Sean to a professional services firm looking to build and foster a team of influencers.

Sean has an innate ability to introduce and engrain intuitive and very effective tools which can quickly and easily be brought into your discussions with both external and internal customers. He reveals his proven techniques of effective networking through to influencing and rapidly enables you to focus on your customers real needs and transform your firms assumed differentiators into compelling messages for a customer.

Not only was the coaching insightful and extremely relevant, Sean's style also made it very enjoyable!
Gary Mullane
Partner at BearingPoint | Insurance | Analytics & AI

As well as the personal coaching, you also get unique coaching collateral such as:

Book a coaching Test Drive
an Image of your Chief Sensei, Sean Weafer

Meet your coach, Sean Weafer.

I'm an international leadership and sales enablement coach, a respected trainer in leadership communications, coaching and mentoring and sales and business development techniques.

I've worked with many global firms (Dell Technologies, Microsoft, DLA Piper, Grant Thornton, Bank of Ireland, Keywords International DB Schenker and more) and I'm also a certified Marshall Goldsmith leadership coach.

I've written a number of books on leadership and sales and coaching including ‘The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age’ and ‘CASH Coaching As a Side Hustle’. 

I designed the highly specific, structured and accountable Global to Specific (G2S) Coaching System, with oversight by his friend and mentor at the time, Dr. Denis Waitley. 

Dr. Waitley is an American behavioural psychologist, was the advisor to the NASA moon landings and a renowned author and speaker on human potential. 
Book coaching test drive